Expanding FemTech Innovation for MAS Holdings
Project Details
Client
The Challenge
MAS Holdings, the leading apparel manufacturer has made significant strides in the feminine health market since 2014, with the launch of its FemTech arm – Femography. The Femography team serves consumers by developing innovative technology platforms that enable brands to create differentiated products in areas such as washable absorbent underwear (WAU), nursing pads, maternity wear, and Anti-flush™ menopause clothing.
Our Approach
Recognising the need to expand in the FemTech apparel industry, by anticipating market needs, innovating for global brands, and catering to the diverse needs of women, MAS partnered with innovation specialist Ignite Exponential. This ambitious collaboration was aimed at identifying brands which Femography could potentially tie-up with to create a range of differentiated technology platforms and deliver advanced apparel solutions to the FemTech landscape.
We collaborated with the Ignite Exponential team to scope new business technologies that would enable us to be ahead of the curve, and they were instrumental in connecting us with potential partners both within and outside of our industry.
Head of Innovation
MAS
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