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What is Intuitive Design?

What is Intuitive Design?

Companies often desire for a product or service to be ‘intuitive to use’ or incorporate ‘intuitive design’ but what does this mean in reality and does intuitive design actually exist?

Innovation learnings from a designer

Innovation learnings from a designer

Innovation and design are tied to each other close than many people would first think – design is no longer purely an activity orientated around an object.